© phxazlaura All Rights Reserved.

Laura and her team of experts help small business owners who want to increase their sales & visibility by identifying their expertise and sharing that expert knowledge with the world. They work with those who want to play a bigger game than they’ve been playing so far, and they accomplish this by helping their clients establish enormous credibility through enticing Web copy, authoring e-books, and by submitting articles to magazines, newspapers, and the innumerable Web resources that continuously thirst for great content.

If you don’t know who your client is or what your deliverable is, it’s almost impossible to successfully write — or talk — about what you do. Remember, there is a distinct difference between what you are selling (i.e., specific products or services) and what your client is buying (e.g., peace of mind, comfort, convenience, attractiveness, family time, etc.). If you do know what your message is, but you’re having trouble finding the precise words to properly convey it, we can help with that, too.

If the mere thought of writing scares you to death — or you just don’t have time to do it — we’ve got you covered! Need help with that writing project you’ve been meaning to start? We’re ready to serve!

Who do you work with?

We work primarily with small business owners and entrepreneurs who understand the value and importance of using the written word to build credibility and visibility in their industries.

How can we help you?

s If you want to jazz up your Web copy, we can help.

s If you’ve got some ideas for articles and want help formulating and distributing them, we can help.

s If you’ve been thinking about writing a book, but don’t have the first idea about where to begin, we can help. Our Publishing Checklist will guide you through every phase of the process, from concept to publication.

What if I’m a terrible writer?

Many people with great ideas and messages have never been schooled in grammar, punctuation, syntax, and the like . . . but our editors have! We can make your prose shine and help you tailor your message to reach the right audience every time.

What if I’m a decent writer, but just need a little clean-up or polish?

We can help improve the writing of virtually every level of writer.

What kinds of writing can you help with?

We specialize in Web copy, articles, books, e-books, and info products.

What if I know my message, but I’m not sure who my audience is?

We specialize in helping writers determine their niche audience so that their copy is as powerful and effective as possible.

Are you a ghostwriter?

No. We don’t create copy for anyone. You’ve got to come ready with a draft in some form . . . whether that be recorded (www.copytalk.com), bullet points, or one giant 4-page paragraph. If you find yourself in need of a ghostwriter, we have specialists to whom we can refer you.

Do you teach writing?

Not really. Writing is a specialized art form for which some people have more of a gift than others. We recognize our clients’ expertise in their fields, and reciprocate with expertise in the editorial arena. We do offer a workbook will help guide you through some copywriting basics. Also, if you need help with a particular piece of syntax, or general assistance with style, form, or the like, we may be able to consult about those issues on a limited basis. However, if you’ve always struggled with writing but want to learn to be a great writer, we can refer you to some very patient teachers.

Can you review my existing copy?

Absolutely! We are happy to offer a review of your existing content, complete with a thorough report including ways you can strengthen and improve your words to better reach your audience and make the all-important sale.

Do you have any resource materials you could recommend?

Of course we do! Visit www.WordsMadeEasy.com for all kinds of resources to help you be/become a better writer.

Who is on your editing staff?

Our editing staff is a virtual staff with people from all over the country. We have thoroughly screened all of our editors to assure first-rate skills and the ability for timely turnaround. If you are an excellent editor interested in some freelance work (or know of an exceptional editor who might be a fit), please e-mail us at: Applicant@WordsMadeEasy.com.

How do you charge?

We charge on a flat hourly rate or on a retainer basis, regardless of the specific nature of the work.